Generative Visuals — Working with Artificial Intelligence

There’s no doubt that the meteoric rise of AI has been one of the most disruptive events of these past few years in the creative industry. Alongside the evolution of generative AI tools the bar for AI’s capabilities within everything from immersive art to content creation just keeps getting higher and higher. At the same time, opinions on AI remain divided and plenty of consumers feel uncertain about the technology’s potential impacts on society. Within this critical context, there was no doubt a reluctancy at first but as resistance eased off I discovered the potential as an aid to the creative process, specially when guided, curated and tailored by the human mind. I use Midjourney to create high-quality, AI-generated visuals that enhance storytelling, branding, and conceptual design.