Bunch of Posters — Posters

Over the last couple of years, the way in which we relate to images has been evolving in a almost frenetic rythm. It would be safe to assume that the speed in which a fragment of visual communication reaches its own obsolescence is “normal”, the truth that lies behind it is that graphic design in itself has turned into a devalued currency. As users we have reached a point in which not much, or almost nothing at all, feels as novelty. As designers we have been forced to expand our limits, searching for new ways of interacting with the visual language.

Using different styles from the past, present and future, Bunch of Posters is an ongoing project that explores these concepts through the creation of a - pardon my french - shit ton of posters. The questions that arised in the process have not always found an answer, but they have undoubtedly revealed important questions regarding graphic design and visual communication. Does the speed in which a piece is created affect its quality? What is more important: quality or quantity? From the images one sees daily, which ones remain and which ones are discarded by own criteria.

Over time, the project shifted from an open exploration of graphic production into a more deliberate and personal practice. Rather than creating posters as a response to visual saturation alone, it became a way of documenting and revisiting films that left a lasting impression on me. Each poster now acts as an interpretation, an attempt to translate the atmosphere, themes, emotions, or visual language of a film into a single image. In contrast to the speed and disposability that originally motivated the project, this new direction embraces attention, memory, and the act of assigning permanence to experiences worth returning to. This is an ongoing project.